20 Tools That Will Make You Better At Marketing Content Planner
The Importance of a Marketing Content Planner
Content planners are responsible to develop a vision of content creation, publication and distribution. They are also accountable for monitoring and evaluating the effectiveness of their strategy.
This kind of content teaches the audience about the company's products and services. It also helps the audience resolve issues and meet their needs.
A marketing content planner is a spreadsheet or it could be a third-party software. The difference is in how you utilize it.
1. Set Your Goals
The famous quote, usually believed to be the work of Benjamin Franklin although perhaps never heard by him, holds true: "If you fail to plan, you are planning to fail." Getting from a strategic vision to a successful content marketing engine requires a structured workflow, efficiencies in workflow and clear communication.
One of the most critical steps in this process is identifying your goals. You can start with the most basic goals for your company or use the SMART Framework to make them more specific. It is also a good time to review the goals for content and ensure they are in line with the current strategy.
Understanding your goals will help you track the performance of every piece of content. This will allow you to determine which elements are working and which requires improvement which will allow you to make the necessary adjustments and improve your overall performance. This will ensure that you're meeting your goals overall and delivering high-quality content to your customers.
2. Identify Your Audience
It's important to understand who your audience is to develop content that is relevant, informative and effective. This can be done by conducting research to determine the characteristics of your ideal customers personas. This can be accomplished by using surveys, data analysis and other methods of gathering details about your customers.
Based on the results of this study and the results of this research, you can determine the kinds of content that will be most effective for your business. This can include everything from blog posts to social media posts, podcasts, and webinars. Once you've determined which formats will be most effective, it's time to start creating your content plan.
A tool for content planning will assist you in keeping on top of marketing goals and ensure the right people work on the appropriate projects. It can also increase productivity by helping teams focus on the most important things and staying clear of distractions. CopyPress provides a free Content Analysis Report that you can utilize today.
3. Identify Your Ideal Platforms
It's important to tailor your content to the platform you prefer. Instagram users are looking for visually appealing content, while TikTok users enjoy short fashionable videos. Conducting some market research can help you identify your ideal users and their preferred platforms.
A content planner for marketing can assist you in planning the steps needed to turn your ideas and concepts into a finished product. It will provide a framework for how to meet your goals and ensure that everyone in your team is on the same team.
Content planning tools such as Monday and Kapost can help you with this. They allow you to create tasks and assign them, work together, and track their progress through one dashboard. There are also more sophisticated tools, like Wrike, that offer drop-down menus that include a table with actionable items such as a message board and a general project timeline. Both come with a free version, and more extensive subscriptions for teams that need more advanced capabilities.
4. Identify Your Content Types
A content planner is an excellent tool for anyone, no matter if you're an individual influencer or with a team of marketing professionals within a large corporation. It helps you stay organized and ensures that everyone is on the right level. It's an excellent tool for managing content for projects with a longer lead time, such as annual or quarterly campaigns.
A good content plan can help you identify the kinds of content that must be produced and how they should be executed. This involves determining the format of your content, for instance blogposts, infographics or podcasts or case studies, or social media releases. This should include a schedule of the date these pieces will be published and produced.
You should also keep track of the results of your objectives for content marketing like engagement and traffic. This will allow you to examine your results and make changes. Using a program like Ahrefs can help you see what's working and what's not. It can also provide insights into your competitors' performance.
5. Identify Your Content objectives
If you set clear objectives for your content, it will help your team keep on track to meet their goals. Whether that's increasing SEO traffic by rewriting blog posts or improving customer retention by organizing webinars, having clear goals will help you achieve your goals in marketing content.
A good content planner will aid in defining your goals by creating an organized workflow and allowing collaboration. It can also incorporate tools like image-generating software, text-to-image instructions or social management applications, to streamline the process.
A marketing content planner will aid you in identifying your metrics, key performance indicators (KPIs), and other important factors. This will allow you to monitor the effectiveness of your content and adjust to improve your marketing campaign. Some examples of metrics that can be measured include bounce rate, website traffic as well as social media shares and newsletter signups. All of these metrics should be tracked throughout the entire lifecycle of your content including publication, production and distribution.
6. Identify Your Resources
A well-thought-out content strategy will be useless without the resources to make it happen. When planning, ensure that you have enough money to complete the tasks you've laid out. This could include team or salary payments and production costs for the web space and materials, and paid marketing tactics.
Once you have a budget in place, you can begin assigning responsibilities for each task. unique content writing software can assign various employees to do keyword research, copywriting, editing or design. Alternately, you could use a tool like Sprout to simplify the process of scheduling content across multiple channels and platforms.
You can connect your social media accounts with the Sprout tool and schedule posts for Twitter, Facebook, Instagram, LinkedIn company pages and Google Business Profiles all from one dashboard. Sprout's scheduling tools also include an image library to simplify asset management and save time when creating posts.
7. Identify your Key Performance Indicators
If you're going to spend lots of time creating content, it's essential that your marketing efforts are rewarded. You can increase your success by analyzing and tracking the most important performance indicators.
For example, a common KPI for content marketers is the number of repeat customers. This is a metric used to assess how well your content is converting customers to you and to identify areas for improvement in future campaigns.
It is also crucial to decide the kind of content you will create based on both your goals and your target audience. This could include posts on social media, blog articles or infographics, as well as videos. Once you've identified the various formats of content, you should create a plan for each one that includes frequency and distribution. This will ensure that the right people are seeing your content at the appropriate time.
8. Identify the tracking methods you use
A marketing content plan is an essential tool for any business looking to improve their marketing efforts. It lets you keep in mind your marketing goals, your audience, and your resources, while giving you the ability to assess the effectiveness of your strategy over time.
A social media calendar can help you plan your content and ensure that it is regularly released. It also allows you to prepare for holidays or other events that could affect the engagement of your followers.
A keyword content strategy is a great tool to optimize your SEO strategies. It can help you determine the most effective keywords to use in your content and boost your search engine rankings and visibility. It can also help measure the effectiveness of your keyword strategy for content over time.
9. Determine Your Measurements
Your marketing strategy should help you identify which metrics are most important for each piece of content, regardless of whether you arrange your content based on themes or keywords. This will allow you to assess the effectiveness of your content so that you can keep improving it. A cloud-based marketing planner such as Optimizely CMP can also help team members to collaborate and produce reports that can be used for future content making decisions.